Sõtõ is a Zen meditation practice. It represents the freeing of oneself from anchors, objects and content through clear contemplation. This mindset is critical in the reflection on brand essence, journey and purpose.
Our mission is to guide clients through a journey towards effective and value-driven approaches in all aspects of their marketing. We build new brands and brand assets (physical and digital). We design and deliver multi-channel campaigns. We are highly experienced in driving businesses to achieve a cost-effective outcome.
At Soto Consulting we help our clients to assess the possibilities and direction of their brand. We are a Brand Journey consulting company with three main focal points:
We ask the right questions and challenge the answers
We identify brand scope and direction and how to get there
We define the technology and systems needed to deliver and then assess the results
Campaigns to Date
Key Services That Drive Change
Think long term
Brand Creation & Governance
We help our clients to innovatively and effectively create, curate, and capitalise on brand equity.
Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Will your electronic press release be opened or […]
The post Make Sure Your Press Release Doesn’t Fall Victim to Press Delete appeared first on B2B Marketing Blog | Webbiquity.